Harrison Ainsworth Rookwood :: essays research papers

In the early nineteenth century, an interest in criminals and the common highwayman arose in Europe. Many magazines in London, such as Bentley’s Miscellany, Fraser’s Magazine, and The Athenaeum featured sections that were reserved for stories about highwayman and their numerous adventures. The growing interest in the subject inspired many authors to write about the various exploits of popular criminals and highwayman. Some prominent examples of this type of novel were Edward Bulwer’s Paul Clifford (1830) and Eugene Aram (1832); Charles Dickens’ Oliver Twist (1838-39) and Barnaby Rudge (1841); and William Harrison Ainsworth Rookwood (1834) and Jack Sheppard (1839-40). Several of these novels were based upon famous crimes and criminal careers of the past (Eugene Aram, Dick Turpin in Rookwood, and Jack Sheppard); others derived from contemporary crime (Altick, 1970, p. 72). Although many authors chose to base their stories on criminals, William Harrison Ainsworth’s Rookwood and Jack Sheppard are two of the best examples of the theme of ‘crime and punishment’ in the nineteenth century.   Ã‚  Ã‚  Ã‚  Ã‚  Ainsworth started his writing career as a writer of Gothic stories for various magazines. Gothic elements are included in Ainsworth’s novel: the ancient hall, the family vaults, macabre burial vaults, secret marriage, and so forth (John, 1998, p. 30). Rookwood is a story about two half-brothers in a conflict over the family inheritance. The English criminal who Ainsworth decides to entangle in Rookwood was Dick Turpin, a highwayman executed in 1739. However, echoing Bulwer, Ainsworth’s explanation for his interest in Dick Turpin (like Bulwer’s explanation in his choice of Eugene Aram as a subject) is personal and familial (John, 1998, p. 31). Though the basis of the novels seem similar, Ainsworth treated Dick Turpin in a different way than Bulwer treated Eugene Aram. Ainsworth romanticizes history, but basically sticks to the facts (as far as he knew them). Perhaps more importantly, Ainsworth does not pretend that the Turpin he invents is the real Dick Turpin, nor does he attempt to elevate Turpin’s social class status (John, 1998, p. 32). Ainsworth recalls lying in bed listening to the exploits of ‘Dauntless Dick’, as narrated by his father. Despite Ainsworth’s infatuation with the criminal, the real Turpin was no more interesting a character than an ordinary cat burglar. Besides highway robbery, his affairs included stealing sheep and breaking into farmer’ houses, sometimes with the aid of confederates; and he took a turn at smuggling (Hollingsworth, 1963, p. 99). Although Turpin appears in a considerable part of the novel, he really has no effect on the plot. He stole a marriage certificate, but the incident was not important

Gerald Manley Hopkins` `The Windhover` Essay

Explain: â€Å"he rung upon the rein of a wimpling wing.† The word â€Å"rung† used here is an old technical term meaning in this case to rise spirally in flight. The falcon Hopkins describes here circles the air upon the â€Å"rein of a wimpling wing.† His flight is reined like a knight would rein his horse. The wing does the reining, and its feathers wimple, or fold, to produce the graceful spiral in flight. Hopkins’ falcon as described in this poem is at the height of his glory and grace. I can see it as being a traditional Medieval image of Christ as a knight on horseback. The falcon is the Christ performing beautiful and miraculous actions while challenging the writer to follow him to these heroic heights Why is your â€Å"heart in hiding†? The falcon or Christ stirs his heart that was in hiding. Christ awakened his heart and brought his heart back to the light from which it was hid. I see the â€Å"heart in hiding† meaning the poet knows that his heart is not fully committed to God/Christ so therefore it is not fully committed to the purpose of spiritual striving even though he seems to acknowledge that when a person’s entire being is brought into accordance with God’s will they will be at the best place they can be, he knows even he himself isn’t there yet. He acknowledges that something glorious happens to those who relinquish themselves for a higher striving and he draws inspiration from the falcon who is already at that point he hasn’t allowed himself to be at, yet. What is the connection between the `blue-bleak embers` of a fire and a plough (plow)? The blue-bleak embers gash, fall and break apart and let out a gold glow when they fall or crack open—radiates in destruction before death, like the heart becomes radiant in sacrifice and death. The soil reveals its beauty also when that wound is ripped into by the plow. It can be seen as the striving to serve God brings out one’s inner glow just as for example, by using a plow one is actually polishing it as it is serving its finest purpose, the purpose it is made for. Simply by doing the work it, the plow and we, the creation was put here to do, causes us to shine. The poet is telling us there is a luminous core to every single individual which when living a life close to God/Christ it is seen or exposed. Why does Hopkins compare the Falcon to a skate, bows bend, and a plow? How are these metaphors for Christ? The ice skater and the falcon glide atop their support and control it in a supreme, artistic fashion. Because the poet uses the word, â€Å"dauphin,† the falcon is the ruler of the day or dawn. The falcon serves as an image of Christ. To me, I feel the metaphors for Christ are apparent when one thinks of all the grace and effortless majesty displayed by the falcon and the skater, how much greater is the reward of one moment’s communion with God.

The Safety Of Our Country - 1529 Words

Our country is slowly suffering at the expense of our military; our military is constantly funded with the resources to support and protect our country. The protection of our country is a priority, but the development and growth of our country is a priority as well. While our economy continues to deplete, our military resumes to spend billions every year. Increasing and spending high dollars on our armed forces is not needed in order to continue being the most preeminent military force in the world. In order for our economy to flourish and cultivate, our government needs to focus more on other aspects of our economy like the education system, veteran benefits, and unemployment. These are areas of our economy that been occurring problems†¦show more content†¦These analysis are founded upon three key factors, how many additional troops are deployed, how long the deployment will last, and the additional costs linked with incremental troop deployment. The U.S. military requires provisions from support forces, staff headquarters, military police, communication staff, and medical personnel just to name a few. Over the past years, DoD generally has deploys a total of 9,500 personnel per combat group including 4,000 combat troops, and 5,500 supporting troops. This doesn’t include the 35,000 to 48,000 additional troops, which adds an additional $9 to $13 billion for a four-month deployment (Gilmore). There are supplementary ways in order to decrease these costs. Gilmore addresses the fact that accompanying combat forces with fewer support personnel will decrease the cost of military spending. Since 2001 funding for actions in Iraq and the war on terrorism has been provided across an arrangement of a partial-year (Gilmore). These finances are endorsed at the beginning of a fiscal year, and midyear. This allows the department of defense to constantly gain access to funds. If the funds run out before the midyear, the DoD can pay the expenses with funds given for its original use, which is then reimbursed upon the start of the midyear. Modifying this loophole to every entire fiscal year would create a more accurate depiction of how much financing Congress should present the DoD. This

Christianity And Hinduism .According To The Human Truth

Christianity and Hinduism According to the human truth foundation (2017) â€Å"religions are shared collection of transcendental beliefs that have been passed on from believers to converts, which are held by adherents to be actively meaningful and serious and either based on formally documented doctrine or established cultural practices.† There are many religions in the world some are old as the beginning of time and some are newer. Hinduism is one of the oldest organized religion in the world. Hinduism originated around 1500 BCE in India by the involvement of thousands of different small religions and their beliefs. Hinduism is a religion with very little boundaries, many different beliefs and practices, so offering a comparison of†¦show more content†¦They believe that other God and Goddess are the reincarnation of the one soul. They believe that there were 600 different reincarnation of the one soul (Kauai’s Hindus Monastery, 2017). Because of wide beli efs they embrace Jesus as a guru. They do not believe that Jesus was the Son of God, just as teacher like many others (All about religion.org (2017). However, Christianity is a monotheistic religion, which only have one God. Christians believe in one true and living God, who exists as three distinct: Father, Son and the Holy Spirit (Crain, 2017). Third difference between the Christianity and Hinduism is each religions believes of soul and body connection. Christians believe that a person has one soul and one body. That when a person dies the soul leaves this earth and go to a place called heaven or hell. Soul of person sends to heaven or hell, depending on their actions in the earth. However, the Hinduism believes that person’s soul can be reincarnated to different life after bodily death. They believe that life cycle will happen until that soul does actions to please the God. Hinduism believes the people life and fate are interconnected with their previous life. Personà ¢â‚¬â„¢s fate or events in their life depend on their actions of their pervious life (Jayaram, 2015). Another difference between the Hinduism and Christianity are their concept of sin. Christians believe when a person commits sin, he or she is breaking the law ofShow MoreRelatedBuddhism, Hinduism, Confucianism And Monotheistic Religions1108 Words   |  5 PagesIn life, one will undertake a spiritual journey in which you will uncover the meaning of the self. Many religions, including Hinduism, Confucianism and monotheistic religions, have developed philosophies placing importance of the â€Å"self.† Emphasis on morality, virtues, honest contribute to the development of the inner self. In religions such as, Islam and Judaism the importance of conducts and worship will lead you to paradise in the after as promised by Allah or Yahweh. The teachings of proper behaviorRead MoreClassification of Religions1509 Words   |  7 PagesABRAHAMIC RELIGIONS: Abrahamic religions are the religions that originate from one source i.e. Abraham (A.S). These are monotheism religions i.e. belief in the existence of one and only one GOD. The main three Abrahamic religions are: * Judaism * Christianity * Islam JUDISM Judaism is among the worlds oldest monotheistic religions and the first of the three Abraham religions. Around 12 million people in the world believe in Judaism. They are mostly in the United States and Israel. The Torah, orRead MoreThe Complexities of Hinduism803 Words   |  4 PagesThe religion of Hinduism is the third largest religion in the world. The many aspects of Hinduism present a complex religion. However complex and intellectual this religion seems, the over whelming branches and diversities of Hinduism pose problems for the Hindu worldview. The history, nature of the world, practical outcomes, and superiority of Christianity display the challenges that Hinduism presents. From Hinduism’s pantheon of gods to its dysfunctional caste system, this religion has wreakedRead MoreChristianity And Buddhism And Christianity1468 Words   |  6 PagesChristianity and Buddhism exist as two of the predominant religions throughout the world. While Buddhism ranks around fifth in number of followers of religions, it is the third most widespread religion behind Christianity and Islam. Buddhism and Christianity are arrantly distinct in their principle standpoints: Buddhism rejects the existence of a greater being and Christianity proudly professes the power of a universal God. However, despite this rigid dissimilarity, both religions developed and spreadRead MoreThe Nature of Ethics in Hinduism, Christianity, and Buddhism Essay1360 Words   |  6 PagesThe Nature of Ethics in Hinduism, Christianity, and Buddhism When asking the question about the nature of ethics, it is hard to explain where they came from because not everyone has the same views or religions. Since religions have different standards, there are different sources to them and different reasons for why people should follow them. When trying to find answers to questions about the nature of ethics, it is impossible to know which religions view is correct. This paper willRead MoreDeath Is An Occurrence That Brings1200 Words   |  5 Pagesthe arrival of departure, the coming of the end on their doorstep. Scientific discoveries have added to the human understanding of how death works, teaching it logical and literal explanations. But the thought of leaving the marvelous determinates; the love, laughter, and exhilaration of life just to rot, decay, and to enter a void of nothingness could never be comforting. How can the human mind continue to find purpose in life if it is just living to reach a despicable conclusion? Well, that ’s whereRead MoreReligion And Its Impact On Religion Essay1277 Words   |  6 Pagesto rituals and daily life. Humans look for answers to questions naturally instilled in our minds and one can hope to gap the divide of differences by thinking we are all here together at the same time. Religions of the world have similarities in their belief systems like peace with respect of other religions, however they celebrate different rituals and practice contrasting customs in daily life leading to inaccurate stereotypes especially in Christianity and Hinduism. Studying beliefs worldwideRead MoreHinduism, Buddhism, and Shinto1049 Words   |  5 PagesHinduism, Buddhism and Shinto, while vast in differences there is much to learn about these three religions similarities as well. Some facts and history of Hinduism include, Hinduism (being the oldest of the three) is dated back in pre-history before 10000 BC even believed to predate the Indus River Valley Civilization! The Vedas (the holy text of Hinduism) is the foundation for Indian culture and also the basic belief system of Hinduism. The basic belief structure of Hinduism is as follows, theRead More Appreciating other Religions Essay684 Words   |  3 PagesAppreciating other Religions Religion is a set of practices and beliefs that allow human beings to search for the meaning of life and the purpose of their existence. These common practices set the foundation for such beliefs to have validity. Every individual must wonder why he/she exists on earth. Questioning about the purpose in one’s life and whether or not there is meaning allows an individual to seek a supernatural, Supreme Being or some form of deity. Technically, religion is essentiallyRead MoreWhat Is Spiritual Conditions May Impact The Success Of Patient s Treatment And How Helpful Human Faith?1394 Words   |  6 Pagestreatment at same time. It is imperative to assess whether spiritual conditions may impact the success of patient’s treatment and how helpful human faith can be.The aim of this paper is to share the spiritual perspectives of people with diverse faiths and to analyze those with Christian philosophy of faith and healing. People from distant beliefs, which include Hinduism, Si khism and Islam were interviewed. Summary of the interview, comparison of diverse belief systems and writer’s personal insights gained

Dystopian Novels A Dystopian Novel - 1943 Words

A dystopia is defined as a futuristic, imagined universe in which oppressive societal control and the illusion of perfect society are maintained through different forms of control. These types of readings point out norms in society and breaks down the political system. There are many themes that are explored in these types of readings. For example, restricted freedom, constant surveillance, fear of change, ignorant to the real world, and conformity are often central themes in dystopian novels. The basic idea is that the world is not perfect and by controlling every aspect of society, it controls the terrible things that may take place. The purpose of a dystopian novel is to explore structures that we don’t think about, whether it be in a†¦show more content†¦These types of reading usually have a life changing event that take place and it alters the way that the world thinks and naturally is. It is also likely something bad will happen, such as war if certain guidelines aren’t followed. One major event is usually war. War and the down spiral of a society are usually ideas found these types of readings. There is also a character in the book who stands out. This person can be the main character. This is the person who is not ignorant to many situations and can tell what is going on. The reading also makes you think about real life. There are themes pointed out in the novel that are currently taking place in the real life. This gives the reader a clearer picture of what the future could be like and that’s the overall purpose. Also, order, control, and organization is always important and extremely visible. There is a structure that all members of the society must follow. The society is highly organized to the point it makes readers feel that it is weird. These are all themes and ideas one can look for while reading. You must be able to identify what kind of reading you have in front of you so that you can explore deeper. This paper will explore some more ideas in A Clockwork Orange. This presentation will examine how the novel A Clockwork Orange implicates issues with mental illness and personality problems to the dystopian theme. Through plot and characterShow MoreRelatedDystopian Fiction : Dystopian Novel1559 Words   |  7 PagesWhy is dystopian fiction important? Some may say that it is because of the high-tension environments, the action, or the gripping storylines. While those aspects certainly play a significant role in the continued success of dystopian fiction, being well-written stories is not the only goal. This paper will detail various reasons why dystopian fiction continues to be popular and successful with all audiences, using The Hunger Games, Divergent, The Giver, and Ready Player One as examples. In orderRead MoreDystopian Novels901 Words   |  4 Pagesincluding that of dystopian novels. Dystopian novels, like any other well-written novel, contain a strongly developed protagonist and a mysterious, controlling antagonist. Often, the author labels the government or leader of the corrupt society as the antagonist. The authors have a propensity to use the ignored social injustices in modern society and embellish them in a future society where they eventually lead to mankind’s demise. Frequently, the protagonist of the dystopian novel is the point ofRead MoreThe Dystopian Novel Of Literature2214 Words   |  9 Pagesgeneral population aware of large problems that need to be fixed. This genre of course is the Dystopian one. Every single dystopian piece of literature is not just a book with a lesson in it, but a warning. Almost all dystopian books pick at flaws that the author has seen in their society, and the book just is an alternate universe in some sorts where those flaws were never fixed. And of course with these dystopian books their needs to be a concrete style to go with them. Most of these books have usuallyRead MoreWhat are Dystopian Novels?966 Words   |  4 PagesDystopia is common theme which dates hundreds of years in literature worldwide. Dystopian novels and short stories often depict a society repressed by a totalitarian government which comes to power after a cataclysmic occurrence, wielding unforgiving power and control over inhabitants for their own good. These dystopias are often perceived by the average citizen as a normal or unavoidable way of life, sometimes even a better way of life, yet there is often a single person or group of protagonistsRead MoreThe Giver By Lois Lowry831 Words   |  4 PagesResponse to Literature Essay for The Giver In the dystopian novel, The Giver by Lois Lowry, the story takes place in the future. The setting of the novel revolves around sameness. Same weather, same houses, same furniture, and even the same, flat landscape. There are no colors or animals, other than fish, in the small community. The government is strictly controlled by the Elders. They make decisions and control every aspect of the society, limiting emotions and choices. In The Giver, the settingRead MoreThe Year Of The Flood By Margaret Atwood1993 Words   |  8 Pagesas reinforce the information in my memory. In addition, if I wanted to review that information later, I could have it handy. Margaret Atwood is indeed an interesting author. She sees society from a unique point of view and likes to write dystopian novels which depict the eventual fate of humanity if we continue down the path of unforeseen and uncontrolled technological advancements and greed filled politics. She does not oppose progress or technology but is rather mainly concerned about the pathRead MoreDystopian Novel, The Lord Of The Flies1736 Words   |  7 Pagesenvironmentally degrading government. A dystopian novel can be described as a dark vision of our future. Based off all of the works read the character’s fit into the dystopian lifestyle. The dystopian lifestyle practiced by the characters can also depict the way other people felt during time of the dystopian time period. Many of the people affected were not able to survive, and therefore turned themselves in for death or for other unsettling situations. In the novel, The Lord of The Flies, by WilliamRead MoreIs 1984 A Dystopian Novel Analysis1251 Words   |  6 PagesAhmed Ali College Prep Senior English Mr Arcuri 7th September 2017 Why 1984 is a Dystopian novel A dystopian novel is a story relating to or denoting an imagined place or state in which everything is unpleasant or bad, typically a totalitarian or environmentally degraded one. 1984 by George Orwell, is indeed a dystopian novel as it describes a nightmare vision of future society which is opposite to a perfect world. George Orwell creates this image using a few different techniques including,Read MoreThe Masses And The Dystopian Novel Elysium Essay1557 Words   |  7 PagesThe connection between these texts is they all feature compliancy of the masses, and all feature in some form of dystopian worlds. The texts all feature varying forms of dystopia, Bioshock features a dystopia brought on by evolutionary war, whereas brave new world features a world where the state has unlimited control over the technology and the people that rely on it. Paragraph 1 In Elysium, the film has an imaginary space station called â€Å"Elysium† this station hold only the most elite people, everybodyRead MoreThe Dystopian Novel By Margaret Atwood1991 Words   |  8 PagesThe dystopian novel written by Canadian author Margaret Atwood, is a twisting futuristic forecast of what a religious intolerant society is leading itself into with a totalitarian government with traditional Old Testament values, who do not see women as anything more than vessels to continue the human population. This story spins from a government takeover to the oppression of women under the rule of the new theocratic government known as The Republic of Gilead, whose agenda was to reclaim the dying

Discrimination and Social Care Workers free essay sample

Principles of diversity, equality and inclusion in adult social care settings Task A Short answer questions Ai Explain in your own words what each term means. Give one example from care practice to illustrate your explanations. Diversity- Diversity refers to something that is diverse, means that has different kinds or types. Example different languages, culture, religion, colour and background come together in a group is a diverse group. Equality- Treating everyone same with equal respect and providing them same opportunities is equality For example: In care setting can be described as breaking down barriers, eliminating discrimination and ensuring equal opportunity and access for all groups in all areas, which is supported and protected by legislation. Inclusion- Inclusion is being a part of what everyone is, being welcomed and embraced as a member who belongs. In other words, to make others feel included. For example: everyone in care home must feel welcome, accepted, confident that they can participate in all activities. Discrimination- When a person is treated less well, in comparison with someone else, because of his or her racial or ethnic origin, religion or belief, disability, age or sexual orientation. As examples, hanging signs indicating infection status, or talking in public areas about a person’s infection or disease status is unacceptable. Aii For each of the following people/groups of people, describe two different possible effects of discrimination. * An Individual They will feel like they being punished for something you had no control over, feel that’s unfair, feel like someone is telling you’re â€Å"not good enough† also depressed, stress etc. Their Families They will feel like relationship with the person every day is more difficult, they personality is change, don’t want to talk, anger. * Wider society They will feel like they loss of confidence. * Those who discriminate Aiii Identify three ways of challenging discrimination, and describe how each will promote change. Practicing active participation. Active participation allows individual to realise their value and reduce isolation. Such a way an individual can gain self esteem which helps to reduce any form of abuse and discrimination. Quick and effective complaint procedure. Quick and serious effective complaint procedure helps to let individual to know that how seriously the act has taken and the consequences of discrimination. And it restrains people to engage in such act knowing the consequences of this acts. Meeting and discussion. It helps to increase awareness and carefulness to discriminatory acts. Also discussing and exercising this issue in day to day tasks help individual to challenge discrimination. Task B Leaflet Bi Your work setting is running an induction course for new social care workers in an adult social care setting. Create a leaflet, which can be used to support this course. The leaflet must include the following: a) A description of the legislation and codes of practice relating to diversity, equality, inclusion and discrimination. b) An explanation of the possible consequences for individuals, social care workers and others if the legislation and codes of practice are not followed. c) A description of how inclusive practice can promote equality and support diversity. ) An explanation of how to support others to promote diversity, equality and inclusion. Bii Givetwo examples of how you could raise awareness of diversity, equality and inclusion. Task C Reflective account Ci Write a reflective account describing: †¢ How your personal preferences, attitudes, heritage and beliefs might impact on working practice. †¢ How to ensure that your own practice is inclusive and respects the beliefs, culture, values and preferences of individuals. Suggested word count: 500 – 700 words I work in the care industry and have clients and honour other people’s religion or non religion that I look after that have had a totally different upbringing that myself. Some of these clients have dementia, I was raised in a different country with different beliefs. I had a traumatic upbringing but I cannot ever let my clients know about what my beliefs and life experiences are about. I through my experience with working in this environment have learnt that I have had to research other religions and beliefs and have learnt to respect all people and their beliefs. Prayers are a daily thing for me even though this was not taught to me in my earlier years. Religion affects people in many different ways mainly because we all come from different backgrounds and were all taught differently. It is therefore very important to respect and honour their personal beliefs. Some want to go to church on Sundays and others do not want to speak about church at all and I must respect the fact that they do not want to speak about anything about the Church. It is part of the work that I do to make sure my clients are happy and therefore am conscious at all times that they feel comfortable about anything they want to talk to me about. It is most important to remember that my own preferences are different to others and that I can never expect others to think, act and feel the same as I do. For example, I like to bath at night and shower in the morning but some of my clients fear water and they really hate the idea of being showered, washed or bathes even once a week. I have to respect their decision but at the same time I need to encourage them to maintain a healthy and clean state of mind and body. I in cases like this will spend more time encouraging the client that they will feel better and not try and tell them how I feel when I am clean and fresh.

Understanding of Marketing Strategy

Introduction Every product has to be marketed to help businesses increase their revenue as well as widen their market base. For that reason, researchers have come to a conclusion that there is need for respective departments to have a full understanding of the different stages of product life cycle to develop the right marketing strategies for a product or service (Kotler Keller, 2012).Advertising We will write a custom assessment sample on Understanding of Marketing Strategy specifically for you for only $16.05 $11/page Learn More As suggested by Perreault, Cannon McCarthy, 2011 in the current competitive world of business, organizations need to regularly analyze their products and services in order to improve how they serve their customers. Relationship between differentiation and positioning Product differentiation and positioning has been attributed to iconic nature of such firms as Apple Inc., McDonalds, and Coca-Cola among others (Kotler Keller, 2012). Product differentiation has been thought of as the inclusion of all types of attributes or characteristics for instance packaging, pricing, quality, design of product, courtesy of those who offer the service or product, product functionality among others in order make the end users to have a perception that the product or service is different and desirable. An example is products offered to customers by Apple Inc. the company has differentiated their product in numerous ways for instance through sleek designs, functionality, delivery, quality to mention but a few. Ideally it has been shown that there are five dimensions of differentiating a product or service and they include; product through quality, performance and conformance. Other dimensions include service, personnel, channel and image differentiation (Perreault, Cannon McCarthy, 2011). On the other hand, it has been shown that although one might have cleverly differentiated his or her product, failing to position it in the market will counter such efforts. In layman language positioning means how the company positions its products and services in the market (Perreault, Cannon McCarthy, 2011).Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Product positioning is what the firm tells potential buyers about a given product or service. This is accomplished through advertising, sales promotions among others. As in the example previously used, Apple has constantly position its products to be of unmatched functionality, unique design and flawless. There is no doubt that the two concepts are directly related to each other. Upon deciding on the ways to differentiate the products or services, then how to position the same in the market follows. There is need for the two concepts not to contradict since it will send mixed messages to potential buyers. Identifying appropriate price strategy According to Kotl er Keller, 2012 developing an appropriate pricing strategy is more important in the present world of hyper-competition. Pricing strategy has a direct impact on the profits to be made by any business organization. A better pricing strategy should be systematic as well as strategic. Ideally it is worth noting that pricing strategy should be part and parcel of a firm thus it should be an integral part of marketing plan from the initial stages of product development. Additionally there are a number of factors that need to be consider while identifying pricing strategies they include; survival of the business, differentiation, maximizing profit margin, maximizing quantity, maximizing short-term revenue, maximizing short-term profit, cost both fixed and variable, positioning and demand curve (Perreault, Cannon McCarthy, 2011). Similarly a better pricing strategy is arrived at after carrying out research to establish how much potential customers are willing to pay for a given service or product. Additionally there is need to factor in the issue of distributors, a price that will ensure that distributors make profit will for sure ensure that the firm continue running. There are various ways to set prices for instance cost-plus, competition-based pricing among others. Researchers have shown that no single pricing method is appropriate and there is need to use a combination of these methods (Kotler Keller, 2012).Advertising We will write a custom assessment sample on Understanding of Marketing Strategy specifically for you for only $16.05 $11/page Learn More References Kotler, P. Keller, K. (2012). Marketing management. Upper Saddle River, NJ: Prentice Hall. Perreault, W., Cannon, P. McCarthy, E. (2011). Basic marketing: A marketing strategy planning approach. New York, NY: McGraw-Hill Irwin. This assessment on Understanding of Marketing Strategy was written and submitted by user Eli Cook to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.