The Media s Impact On The Television Industry - 2116 Words

Technological advances have made a significant impact on the television industry in Australia. While new technology encourages the TV networks to improve the local content to satisfy the demanding young audience, it also scatters the audience into different media platforms and drives them away from traditional TV broadcasts. The first part of this essay will analyze the current trends in the Australia television industry. As the audience tends to spend more time on the Internet interacting with the live TV programs and watching videos content, the commercial TV networks still broadcast quality local content to attract the audience. The second part will address major challenges that television industry is facing and how particular companies including Optus and Channel Nine cope with this hardship. These challenges mainly emerge from the development of the streaming video on demand services. The final part will discuss the future of the free-to-air television in Australia as the audien ce keeps fragmented. Audiences start using new media technology to share their thoughts about the live broadcasting of television programs. The television industry understands the audiences’ desires for interaction, therefore developing media platforms for viewers to start online conversations and share comments about certain TV shows. The most popular social media platform of which TV companies take advantage is Twitter as this is illustrated by the explosion of Tweets relating to TV programsShow MoreRelatedHistory of Mass Media1150 Words   |  5 PagesHISTORY OF MASS MEDIA UNIT PLAN LECTURE AND TUTORIAL:- DAY : MONDAY TIME : 8.00 to 11.00 am ROOM : R4.2 OBJECTIVE To introduce students to the historical development of media, including books, newspapers, magazines, radio and TV broadcasting and cinema. 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